Branded residences are homes operated or licensed by a luxury brand: you combine full ownership of a home with the brand's service, standards and benefits. The Riviera Maya concentrates eleven global brands across Cancún, Playa del Carmen and Tulum — ten carrying a hotel brand or hotel operation (Ritz-Carlton, St. Regis, Mondrian, SLS, Thompson, Viceroy, Faena, AZULIK, ZONNA and Atzaró) and one lifestyle brand (Nautica, licensed by Authentic Brands Group). Here we compare them by operator, zone, entry price and delivery.
A branded residence is a residential property operated or licensed by a luxury brand. The owner gets full ownership of their home plus the service, standards and —in many cases— the brand's loyalty benefits: preferred hotel access, discounts, concierge and hotel-style services within the residence. That is why they command a premium over local comparables: 39% on average in resort destinations and 30% in cities (Savills Branded Residences Annual Report 2025/26, p. 9): you are paying for the brand, for the operation, and for how rarely those two things sit together in the same neighbourhood.
Most of the segment is made up of hotel brands —Ritz-Carlton, St. Regis, Mondrian, Viceroy, Thompson— but not all of it: Savills' global count also takes in fashion, design and automotive brands such as Armani, Fendi, Versace and Aston Martin. We spell this out because it changes what belongs on this page: in the Riviera Maya the only residence in that second category is Nautica (a lifestyle brand owned by Authentic Brands Group and licensed to developer Naúma), and here we do count it, so that this page measures the same universe as the Savills average we quote. In the Riviera Maya the segment has grown fastest in Cancún (Puerto Cancún, Costa Mujeres, Hotel Zone, Blvd. Colosio), Playa del Carmen and Tulum.
Operator, zone, entry price and status of each branded residence in the Nautilus portfolio. Click each one to see its full listing.
| Residence | Zone | From | Delivery | Listing |
|---|---|---|---|---|
| Mondrian Residences CancúnEnnismore · Accor | Cancún · Hotel Zone | From ≈ $594,300 USD | Hotel opens Aug 2026 | View listing → |
| ViceroyViceroy | Playa del Carmen · Calle 38 | From $6,859,376 MXN (≈ $398K USD) | Delivery Summer 2029 | View listing → |
| The St. Regis ResidencesMarriott · St. Regis | Cancún · Costa Mujeres | From ≈ $2,274,070 USD | Operating | View listing → |
| The Ritz-Carlton ResidencesMarriott · Ritz-Carlton | Cancún · Punta Nizuc | Pre-sale · interest registration | Opening 2027 | View listing → |
| SLS Bahía BeachAccor · Ennismore · SLS | Cancún · Puerto Cancún | From ≈ $3,500,000 USD | Operating | View listing → |
| Thompson Private ResidencesHyatt · Thompson | Cancún · Puerto Cancún | From $15,078,617 MXN (≈ $876K USD) | Delivery Aug 2028 | View listing → |
| Faena Tulum ResidencesAccor · Faena | Tulum | From ≈ $802,500 USD | Pre-sale · phased delivery | View listing → |
| AZULIK ResidencesAZULIK | Tulum · Aldea Zama | From ≈ $595,250 USD | Pre-sale · phased delivery | View listing → |
| ZONNA ResidencesArchipelago · Zonna | Playa del Carmen · Downtown | From $11,014,764 MXN (≈ $640K USD) | Pre-sale · date TBC | View listing → |
| Nautica Residences by NaumaNautica · Authentic Brands Group | Cancún · Blvd. Colosio | From $6,709,445 MXN (≈ $390K USD) | Pre-sale · date TBC | View listing → |
| Atzaró ResidencesAtzaró Collection | Playa del Carmen · Calle 40 | From $5,062,322 MXN (≈ $294K USD) | Delivery June 2028 | View listing → |
Developer "from" list prices; the USD equivalent uses the current Banxico exchange rate. Nautilus acts as an independent broker and charges no buyer commission. For price-per-m² data by zone, see our open data.
The rebranding of Dreams Grand Island: 328 branded residences alongside a 400-key hotel, operated by Ennismore on the Accor One Living platform. Owner benefits: Platinum status in ALL and 20% off across 45+ brands. Mexico's first residential Mondrian.
The only Viceroy-operated residence in Playa del Carmen, steps from the sea on Calle 38. Permanent hotel-style service, private beach club and rooftop infinity pools. Official Viceroy rental program.
St. Regis branded residences (Marriott Luxury Collection) in Costa Mujeres, with the iconic St. Regis butler service, signature spa and private beach club. Developer AB Living Group (creators of SHA Wellness), Sordo Madaleno architecture.
Ritz-Carlton (Marriott) oceanfront branded residences in Punta Nizuc, Piero Lissoni architecture. A $400M USD project: a 131-key Ritz-Carlton hotel + 126 branded residences. Nautilus acts as an independent broker.
SLS branded residences (Ennismore / Accor) inside the Puerto Cancún master plan, with marina, golf and town center. Interiors by Sofía Aspe, Piero Lissoni design. Developer Related Group + Inmobilia + U-Calli.
Thompson branded residences operated by Hyatt in Puerto Cancún. A 23-level tower with 83 residences, rooftop Sky Beach Pool, private dock and concierge. Interest-free payment plan. Developer Azul Hospitality.
Faena Tulum Residences — Faena's cultural luxury brand (now part of Accor) on Tulum's jungle-beach strip. Art, signature design and iconic hospitality; residences in pre-sale with phased delivery by building.
AZULIK Residences — Azulik's artistic, eco-conscious concept in Tulum (Aldea Zama). Signature organic architecture; one of the highest price-per-m² in the Riviera Maya due to its brand exclusivity.
Residences with hotel operation by Archipelago International under the Zonna residential brand (from developer IN-CAP). 200 m of direct frontage on Playa Mamita's in downtown Playa del Carmen, Sordo Madaleno architecture and 30 amenities. A beachfront branded residence in the heart of Fifth Avenue; a new residential brand, with the edge in its international operator and location.
The first Nautica residential project anywhere in the world: the lifestyle brand —owned by Authentic Brands Group— licensed to Mexican developer Naúma. It is the only one in the portfolio that does not come from a hotel brand: there is no hotel behind it, but rather the Hotel Living model, with 50+ amenities and a private beach club on Isla Blanca with transport included. Two 20-storey towers overlooking the Nichupté Lagoon and a private collection of 11 villas.
The first Atzaró Collection branded residence in Mexico — the group began as an agritourism estate in Ibiza and today runs houses in Cape Town, in the Okavango Delta and a hand-built sailing yacht in Indonesia. One hundred residences on Quinta Avenida at Calle 40, with an optional Hotel Living programme run by the brand and a loyalty card that opens doors at every Atzaró house worldwide. It is the second branded residence in Playa del Carmen that is not beachfront: its case rests on the brand and the corner, not on the sand.
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