What is Viceroy Branded Residences?
Viceroy Branded Residences is a condominium development in Downtown, Playa del Carmen, Quintana Roo, Mexico. Current status: Pre-construction. Published price: From $7,006,986 MXN or approximately $389,753 USD at the Banxico FIX rate of 17.978 of 7 Oct 2026. Layouts run up to 4 bedrooms + den; sizes 56 to 377 m². Amenities include infinity pool, beach club, sky lounge & bar, rooftop, restaurant / bistro. For reference, the median price per m² in Downtown is $116,550 MXN (~$6,873 USD, Banxico FIX 20 Aug 2026) across 214 available units in 6 developments, from the open Nautilus dataset, cut-off 2026-09-21. Coordinates: 20.632715, -87.065735. Half of the sub-zone's available inventory trades between $98,469 and $123,661 MXN per m² (p25-p75). Acquisition tax (ISAI) in the municipality of Solidaridad is 4%; a foreign buyer holds title through a fideicomiso bank trust. Nautilus Real Estate offers this property and publishes no appreciation, return or occupancy projections.
Some brands introduce themselves; others are simply recognized. Viceroy Hotels & Resorts belongs to the second kind: for more than two decades it has refined a language of its own —that distinctive blend of creativity, comfort and personalized service— across Los Cabos, Saint Lucia, Snowmass, Santa Monica, Chicago, Washington D.C., Kopaonik (Serbia) and Ombria Algarve (Portugal). A pulse that Condé Nast Traveler, Travel + Leisure, The New York Times, Vogue and Departures have followed closely. Its next chapter is being written in the Riviera Maya.
Behind the project, several ways of building prestige converge: Related Group —creator of luxury projects such as SLS and the firm behind some of the most awarded developments between Cancun and Miami— develops alongside Grupo Hotelero Santa Fe, with SIMCA as co-developer: one of Playa del Carmen's most respected developers, with nearly 18 projects delivered and underway and a reputation earned through build quality and on-time delivery. Architecture is by SEIJO, interiors by Elias Elias, and residential services are operated by Viceroy Hotels & Resorts.
Life here begins on the northern coast of Playa del Carmen's Centro, on Calle 32 Norte with access to Calle 38 and Fifth Avenue, where a private walkway leads straight to the sand and the day can open at the residents-only beach club or linger at the sea-view restaurant. The entrance itself announces the character of the place: a tribute to Mayan heritage embodied in the Reloj Solar Maya. Up top, the rooftop unfolds three infinity pools and a bar with private cabanas where the afternoon dissolves into the Caribbean; below, the full spa invites ritual —sauna, steam, hot and cold plunge, outdoor Jacuzzi and massage suites— while the professional gym with personal screens and the yoga and meditation terrace hold the everyday routine. Kids club, teens lounge, multimedia room and an executive business center complete a building designed for every hour of the day. Ownership also opens the global Viceroy program: up to 20% off room rates across the chain, complimentary upgrades, and Elite status within GHA Discovery (45 brands, 850 properties across 100 countries).
Pre-construction sales are active, with 125 Phase 1 units available today in 1, 1+1, 2, 2+1, 3, 3+1 and 4+1 bedroom typologies. Available inventory starts at $7,006,986 MXN for 1 bedroom and reaches $58,088,564 MXN (~$3.23M USD, Banxico FIX 7 Oct 2026) for a 377.37 m² penthouse. The full unit catalog is available directly with a Nautilus advisor.
Amenities
Behind the project · Developers
Viceroy Branded Residences Playa del Carmen is developed by Related Group and Grupo Hotelero Santa Fe (developers) with SIMCA as co-developer — combining command of the local market and proven international experience in luxury branded residences, with architecture by SEIJO and interiors by Elias Elias. This combination reduces the timing and construction risk that typically accompanies a five-star branded residence.
SIMCA
One of the most respected developers in Playa del Carmen. Nearly 18 projects in its portfolio, several already delivered and others under construction. Outstanding reputation for build quality, on-time delivery, and deep local operating experience throughout the Riviera Maya.
Related Group
Creator of luxury projects such as SLS and the firm behind some of the most awarded developments across Cancun and Miami. Decades of experience bringing five-star branded residences to North America's most exclusive coastlines.
Residential services are operated by Viceroy Hotels & Resorts, with its global owner program and Elite Status GHA Discovery.
All construction permits and licenses in order. The development holds full authorization to build — a key reassurance when investing pre-construction.
Specifications
Location — Downtown · Playa del Carmen
📍 View on Google MapsOfficial Viceroy Price List — Phase 1
Per-unit pricing, floor plans and payment plan for the 125 available units. We send it to your WhatsApp in minutes — straight from the developer.
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