Viceroy Branded Residences Playa del Carmen — Luxury Branded Residences

Some brands introduce themselves; others are simply recognized. Viceroy Hotels & Resorts belongs to the second kind: for more than two decades it has refined a language of its own —that distinctive blend of creativity, comfort and personalized service— across Los Cabos, Saint Lucia, Snowmass, Santa Monica, Chicago, Washington D.C., Kopaonik (Serbia) and Ombria Algarve (Portugal). A pulse that Condé Nast Traveler, Travel + Leisure, The New York Times, Vogue and Departures have followed closely. Its next chapter is being written in the Riviera Maya.

Behind the project, several ways of building prestige converge: Related Group —creator of luxury projects such as SLS and the firm behind some of the most awarded developments between Cancun and Miami— develops alongside Grupo Hotelero Santa Fe, with SIMCA as co-developer: one of Playa del Carmen's most respected developers, with nearly 18 projects delivered and underway and a reputation earned through build quality and on-time delivery. Architecture is by SEIJO, interiors by Elias Elias, and residential services are operated by Viceroy Hotels & Resorts.

Life here begins on the northern coast of Playa del Carmen's Centro, on Calle 32 Norte with access to Calle 38 and Fifth Avenue, where a private walkway leads straight to the sand and the day can open at the residents-only beach club or linger at the sea-view restaurant. The entrance itself announces the character of the place: a tribute to Mayan heritage embodied in the Reloj Solar Maya. Up top, the rooftop unfolds three infinity pools and a bar with private cabanas where the afternoon dissolves into the Caribbean; below, the full spa invites ritual —sauna, steam, hot and cold plunge, outdoor Jacuzzi and massage suites— while the professional gym with personal screens and the yoga and meditation terrace hold the everyday routine. Kids club, teens lounge, multimedia room and an executive business center complete a building designed for every hour of the day. Ownership also opens the global Viceroy program: up to 20% off room rates across the chain, complimentary upgrades, and Elite status within GHA Discovery (45 brands, 850 properties across 100 countries).

Pre-construction sales are active: the full project totals 375 units across two phases —200 in the open Phase 1 and 175 in Phase 2— with 117 Phase 1 units available today in 1, 1+1, 2, 2+1, 3, 3+1 and 4+1 bedroom typologies. Available inventory starts at around $7,000,000 MXN —one last 1-bedroom unit of 57.70 m² remains at $6,859,376 MXN— and reaches $58,088,564 MXN (~$3.2M USD) for a 377.37 m² penthouse. The full unit catalog is available directly with a Nautilus advisor.