Viceroy Branded Residences is the upcoming launch of the prestigious Viceroy Hotels & Resorts brand in the Riviera Maya, joining its global five-star portfolio in Los Cabos, Saint Lucia, Snowmass, Santa Monica, Chicago, Washington D.C., Kopaonik (Serbia) and Ombria Algarve (Portugal). For over two decades, Viceroy has earned recognition in Condé Nast Traveler, Travel + Leisure, The New York Times, Vogue and Departures for its distinctive blend of creativity, comfort and personalized service. The project brings together top-tier developers combining deep local track record with proven international experience. On the Mexican side, SIMCA — one of the most respected developers in Playa del Carmen with nearly 18 projects in its portfolio (several already delivered, others under construction), recognized for build quality, on-time delivery and an outstanding reputation in the local market. On the international side, Related Group, creator of luxury projects such as SLS and the firm behind some of the most awarded developments across Cancun and Miami, with decades of experience bringing five-star branded residences to North America's most exclusive coastlines. Located on the northern coast of Playa del Carmen's Centro, on Calle 32 Norte (Gonzalo Guerrero) with access to Calle 38 and Fifth Avenue, the development features a private walkway directly to the beach, a resident-exclusive beach club, a sea-view restaurant, and a stunning entrance featuring the Reloj Solar Maya — a modern tribute to ancient Mayan heritage. World-class amenities include a rooftop terrace with three infinity pools, poolside bar with private cabanas, a complete spa (sauna, steam room, hot and cold plunge, outdoor Jacuzzi and massage suites), a state-of-the-art fitness center with personal screens, yoga and meditation terrace, kids club, teens lounge, multimedia room and executive business center. Owners additionally gain access to the global Viceroy program: up to 20% off room rates across the chain, complimentary upgrades, and Elite status within GHA Discovery (45 brands, 850 properties across 100 countries). Pre-construction sales active — total 375 units (200 Phase 1 + 175 Phase 2). 117 Phase 1 units currently available; inventory starts around $7,000,000 MXN (one last 1-bedroom unit of 57.70 m² at $6,859,376 MXN) and goes up to $58,088,564 MXN (~$3.2M USD) for a 377.37 m² penthouse. Full inventory available with a Nautilus advisor.
Photo gallery
Exteriors, interiors, amenities and rooftop of Viceroy Playa del Carmen
Behind the project · Developers
Viceroy Branded Residences Playa del Carmen is developed by Related Group and Grupo Hotelero Santa Fe (developers) with SIMCA as co-developer — combining command of the local market and proven international experience in luxury branded residences, with architecture by SEIJO and interiors by Elias Elias. This combination reduces the timing and construction risk that typically accompanies a five-star branded residence.
SIMCA
One of the most respected developers in Playa del Carmen. Nearly 18 projects in its portfolio, several already delivered and others under construction. Outstanding reputation for build quality, on-time delivery, and deep local operating experience throughout the Riviera Maya.
Related Group
Creator of luxury projects such as SLS and the firm behind some of the most awarded developments across Cancun and Miami. Decades of experience bringing five-star branded residences to North America's most exclusive coastlines.
Residential services are operated by Viceroy Hotels & Resorts, with its global owner program and Elite Status GHA Discovery.
Specifications
Location — Centro · Playa del Carmen
📍 Ver en Google MapsOfficial Viceroy Price List — Phase 1
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